10 Powerful Ways To Advertise and Promote Your Business

A promotional campaign is a mechanism used for marketing a business, product, or service, providing valuable marketing insights.It’s an effort to create a lasting impression of the entity being marketed in the minds of consumers and potential customers.

However, the question we need to ask ourselves is whether we need to launch a promotional campaign or not. If we decide to launch an ad campaign, we need to figure out which best suits our product or company. And with Business Ad Maker at our disposal, any business can create successful campaigns without needing much experience.

We delve into some of the most effective online and offline mechanisms to market our business in this article. Here are ten ways to promote our business, including networking, advertising, word of mouth, outdoor advertising, and more.

Email marketing


Email marketing is invaluable in business promotion because it doesn’t rely on winning followers like other platforms. You need an email list of our prospective customers, which is possible with lead magnets. Once someone opts in for emails, we have the opportunity to win clients. You can control what to send and find out if leads open and read our emails.

With so many businesses already utilizing the power of email marketing extensively, how do we make our emails stand out?

Provide helpful information to the readers. Share such valuable content and resources that prospective customers feel that they are missing something if they do not read about them. It improves the chances of good open rates and, ultimately, more conversion.

Social media ads

I feel today, creating brand visibility is quicker than before because of social media ads. Regardless of our industry, we can find our target groups on social media because almost everyone today has social media presence on one platform or another. Although social media users skip most of the ads, they are still used to seeing several ads a day and remember the frequent ones.

It is only befitting that we use social media ads to find out how the target audience interacts with our campaigns – what’s working and what’s not.

You can improve the quality of ads using a social media video ad maker that easily attracts your target audience. 

Search Engine Ads

One of the most effective ways to drive relevant traffic to our website is Google advertising. Every time a search is performed, most search results obtained are relevant Google Ads paid for by businesses.

Google Ads has two sections on a search page: one above, organic results, and another, paid, at the bottom of the page.

There are also display ads by Google where third-party websites partner with Google to serve ads. It could be an image, video, banner ad, etc.

All Google Ads focus on keyword auctions as a bid by the businesses. This bid is combined with several factors such as the relevance of our ad to the Ad group and landing page, quality of our ad, click-through rate, and historical performance.

Google assigns a quality score based on these factors. The cost per click of our ads is reduced if this quality score is high.

The cost of ads depends on the competitiveness of the keywords, quality of campaigns, geographical location, and more.

Influencer marketing

As consumers today rely on the experiences and opinions of people they follow online, strategic planning with influencers can provide brands with the opportunity they are looking for.

Influencer marketing is a rewarding form of marketing indicating profitable use of the marketing budget. Measuring post-campaign performance is equally important for those who haven’t had the breakthrough yet with influencer marketing.

Influencers with loyal audiences rapidly increase brand awareness of our business. It lets us tap into the new markets to drive traffic for growth.

Video marketing

Video is the game-changer when it comes to promoting our business through online ad campaigns. In fact, it is the most sought-after content format with a high engagement rate. Therefore, companies are tapping into the potential of video-based marketing for a high return on investment.

Video ads can be displayed before, after, and during the stream. The correct placement of ads takes thought because we have to decide where our target group is – YouTube, social media, and websites.

For example, a B2B marketer will target websites where the target audience is looking for a new tool or learning to use it through blogs/online courses.

If we are a local business looking for brand recognition, we can leverage print media and direct mail.

Since a vast majority of people still consume news in traditional ways like newspapers, local businesses can benefit from offline promotions.

Newspapers, magazines, and brochures are some ways to advertise our business through print media because people still see them as authoritative.

If our brand requires a long form of communication where 150 characters or a piece of 15-second information cannot suffice, try these traditional forms of marketing.

Location-based marketing

Location-based marketing is a hot topic for marketers because it targets the audience at the right time and place.

Instead of treating all customers equally, location-based marketing adapts to people’s cultural, social, and personal characteristics. It works based on predictions about the habits and preferences of people at a particular moment at a specified location.

So marketing campaigns are designed with offers based on location. For example, our marketers will focus on airports and train stations if we offer car rental services.

With the technology, it is now possible to learn about our prospect’s whereabouts and how likely they will revisit the exact location.

Joint ventures and collaborations

To find existing audiences that match our ideal market, collaborating and partnering with non-competing businesses is essential. It is because they are marketing to the same people as we but for a different service than ours.

Partnering with companies that offer helpful or additional services in combination with ours adds value to our promotions.

This partnership also helps brand recognition and establishes trust with new prospects relying on our partnership company.

Hosting webinars

You can collect information about our target audience with lead magnets in online webinars. Hosting webinars and organizing online workshops to educate the audience about a service/product/software lets us closely analyze the consumers’ pain points.

Learn where our prospects are spending time and target ads for them to sign up for our webinars. Even if they don’t attend the workshop, there’s a chance they’ll watch the recording later. The lead magnets in webinars help us build a contact list for future promotions.

Local events

Regardless of the size of our budget, it can be time-consuming to find new customers. You can piggyback on local events to gain more exposure for our business.

Events such as fairs, conferences, and festivals have a lot to offer if we wish to reel in the traffic to our website. Many new streams of prospects have been found through such events.

For example, if we are a photo printing service, setting up a photo booth at a book reading event or cafe launch will help event attendees remember and recall our company.

If we regularly revise our strategy based on consumer habits and preferences, promoting our business comes naturally to us. There are a plethora of ways to advertise our business because the new generation has a fear of missing out and explores every kind of media. They want to know when a new product or service is introduced in the market. Both online and offline advertising pay off if we have an idea of where our target audience spends time.

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