As digital marketing has shown to be more dependable and profitable for marketers, understanding the tactics and techniques behind it is critical. The frequent changes and upgrades on the internet are resulting in new trends that have the ability to make your brand go viral and provide you instant success. Many real estate marketers are expanding their brand exposure and revenues by creatively following the latest trends. This blog will provide you with valuable real estate marketing insights, teaching you about the trends that you can use to make a lasting impression on your target market and attract more buyers.
Here are some of the most important real estate marketing trends to follow in 2024:
- Make a blog
You can also establish a blog and publish SEO-friendly material. This guarantees that your postings will always appear in prospect search results. Google Analytics and Ahrefs are two tools that can assist you in identifying the search phrases and keywords your target clientele are looking for, while also providing you with new topic ideas.
Make it simple for them to access your main website and to relate to your profile layers on additional real estate websites so they can learn more about you and your company.
Also, don’t forget to include eye-catching photographs in your posts. This infographic would complement any blog post or email marketing campaign nicely.
- Professional photography brings homes to life
It will be tough to sell your home if you do not have excellent photographs. The first step in selling a house quickly is to invest in high-quality photos. An image is worth hundreds of dollars in real estate.
If the photography is bad, the user will not read the description. Even if you propose a home to a client who has a busy schedule, the buyer will decide whether or not to examine the property based on photographs.
- Make a video marketing investment
It is becoming increasingly important as more people want to acquire information via video.
According to Business 2 Community, video postings generate 1200% more social shares than text and image posts. Additionally, many real estate salesmen are using videos to catch customers’ attention as a result of the COVID-19 pandemic.
You can livestream auctions, show off the neighbourhood, debate the property market with a local expert, provide home buyers guidance, and more.
- Make informed decisions about your social media channels
Social media is chaotic, fast-paced, and continuously changing. The sheer number of platforms available might easily overwhelm you. Recognize that there are many options available. Accept the fact that focusing on just a handful right now will yield the best outcomes for your real estate firm. Start with well-known social media platforms such as Facebook, Twitter, and Instagram.
Real estate brokers who are new to social media may feel a sense of obligation to “be everywhere.” They are already pressed for time and try to maintain a presence on a dozen separate accounts, which drives them insane.
They are worse off as a result of this approach. They can’t gain the traction they need to grow a following on any platform because they’ve spread themselves so thin.
- AdWords by Google
As a realtor, you must spend a significant amount of time and money on open houses and site visits. But what if we told you that you could target an audience interested in the properties you want to sell with only one click? You read that correctly!
With Google Ads, you can put your brand in front of potential clients who are seeking for the properties you want to sell. This is why Google advertisements are one of the most effective real estate marketing strategies.
Google will then choose the most relevant keyword for the bid. But it doesn’t stop there. The maximum bid you place will determine the rank of your ad.
- Use your email list to communicate
It’s not only about gathering email addresses and promoting your services when it comes to email marketing. Use email to maintain ties with clients and deliver value.
Segmenting your email list and sending personalised content may be the most productive strategy for you. Those who sign up for a first-time home buyer’s guide, for example, will receive material tailored to those who are now in the market.
Those who have already purchased a house with you will receive updates on neighbourhood events as well as general homeowner advice. This keeps them interested, and they’ll contact you again if they decide to relocate.
- Use geo-targeted advertisements
When it comes to promoting your real estate firm, one of the most effective strategies is to focus on specific locations as much as possible. Geo-targeted ads are a wonderful method to do this. Allow individuals in a certain location to see your adverts.
Geo focused marketing is the most successful way to create brand recognition in a local market. Concentrating your efforts and concentrating on certain locations can significantly increase your outcomes and even result in more business than focusing on broader, more general areas.
Agents can customise the content of their advertising based on geographic locations to reach people who are most likely looking for homes in that area.
Conclusion
Implementing the aforementioned real estate marketing trends is a great approach to stay ahead of the pack and build strong brand awareness. To get the most results from your marketing initiatives, make sure the strategies are implemented correctly.
Hiring a marketing firm has proven to be the greatest option for receiving expert services and ensuring that you do not miss any important trends. You can get satisfied results and outcomes from a marketing agency that specialises in the real estate industry.